This Week's Content:
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SUPER BOWL XLVIII
  
 
BUSINESS
  
 
DIGITAL
  
 
FEATURED BLOG POST

 
                       
 
LEAD ARTICLE

MWW's Longest Play
We're so excited for the big game this Sunday that we decided to have a little fun of our own. The game is right in our backyard this year and all of our offices decided to play a little game of catch. From across the country and around the world, we had a great time (but we'll stick to our day jobs)! Check us out in MWW's Longest Play.
 
 
 
SUPER BOWL XLVIII
    
       
link7NFL Blocks Streaming

During sporting events, most arenas and stadiums will boost cellular and WiFi levels so that fans can share content from the game with ease. Unfortunately, this will not be the case for fans at the Super Bowl this coming Sunday. The NFL has actually decided to block live streaming at MetLife Stadium because there may not be enough bandwidth to account for everyone at the game. The NFL will be live streaming the game on NFL.com and Fox Sports, but both sites will be blocked within the stadium. (CNN)

   
    
       
link7List of Super Bowl Ads
Will you be watching the Super Bowl for the actual game, or for the commercials? The day after the game, watercooler chats about the most popular commercials are as commonplace as talking about the game itself! To help you prep for these conversations, AdAge put together a list of the commercials that will be airing during the game. We're sure you've seen some already, but are there any others that you're anticipating? (AdAge)
   
 
 
BUSINESS

link4Chipotle's Comedy Series

nullChipotle has continuously prompted conversation about agriculture and industrial food production with their animated short films "Scarecrow" (2013) and "Back to the Start" (2011). This time, they've decided to take a very different approach, announcing their new comedy airing on Monday, February 17th, titled "Farmed and Dangerous." The first season will only have four episodes and will be available on Hulu.com. (Adrants)

 

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link5Target Makes Cuts

Target's slashing health-care benefits for part-time workers, but for some, it may be a good thing. These workers will now have the chance to enroll in Obamacare if they are no longer covered by Target's plan and may even qualify for free coverage entirely. Other companies, such as Trader Joe's and Wegmans, have also cut these benefits for part-time workers. (Huffington Post)

 


Featured Blog Post: Return on Reputation

link15What Mattered More: 2014 State of the Union Address

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President Barack Obama gave the State of the Union Address last night and many watched and shared their thoughts on Twitter. What were the different topics that Americans were most interested in? MWW tracked tweets with three different aspects of the conversation on Twitter, then created an infographic that illustrates what mattered most to Americans during the address. Check it out and let us know what mattered most to you.

 


 


 

DIGITAL
 
link6Atlanta Surprised by Snow Storm 
If you haven't heard, a winter storm has taken Atlanta by surprise and has left many commuters stranded on the road for hours. Some motorists abandoned their cars altogether and some officials took to social media to communicate amid the chaos. (New York Times)

 

link9Instagram Fashion Meetup

Leveraging Instagram for a fashion runway isn't a new idea, but fashion designer Tommy Hilfiger wants to take this concept a step further. For New York Fashion Week, Hilfiger is creating the first-ever runway InstaMeet, where locals can meet up, hang out and attend the unveiling for the designer's newest collection. Twenty Instagrammers will be chosen to participate and tickets will be made available for the drawing. (PSFK) 

   

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MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

 

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com.  Connect with MWW on  Facebook, TwitterLinkedIn,  Pinterest,  Google Plus and Instagram.