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 Pinterest Brings In Ads
Pinterest has grown tremendously over the past few years, and brands and consumers alike have fallen in love with the platform. For 2014, Pinterest CEO Ben Silbermann plans to make the site more profitable by including ads, and will now be charging advertisers to reach its very large user base. Do you think this will rain on your Pinterest parade? (Wall Street Journal)
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Keep.com
Have you ever seen something on Instagram and wished you knew where to purchase the item? From handbags and makeup to jewelry and shoes, fashionistas out there are in luck -Keep.com is an ecommerce startup that collects images from your favorite Instagram fashion figures to provide purchasing information. (Mashable)
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TECHNOLOGY
Firefighter's App For Google Glass
 It seems like something out of the future, but a firefighter in North Carolina has developed an app on Google Glass that can help save lives. The app feeds important information about a fire to the headset in order to help the firefighter save time and anticipate his/her next move - sort of like being able to see a blueprint of a burning building before entering it. (CNN)
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Amazon Predicts Consumer Purchases
Is it possible for a retailer to know what consumers are going to buy even before they think of buying it? Amazon says yes. The giant Seattle-based retailer will now be able to predict and ship purchases even before buyers click "purchase." Amazon will be use a number of factors such as previous orders or previous items in your shopping cart to anticipate your future purchases. Packages will then wait at major shipping companies' hubs until a confirmed order comes through the system. This prediction system is still in its patent stage but we may be seeing different aspects of it rolling out soon. (PSFK)
Featured Blog Post: PR News Blog
Make Sure Newsjacking the Super Bowl Doesn't Turn Into a PR Fumble
Brands have been preparing for the Super Bowl even before the final two teams were announced, and not necessarily because of the game. Between the ads and the half-time show, many brands have the chance to take part in the Super Bowl spotlight. With the help of social media, these companies don't necessarily have to pay millions for this spotlight, but they do need to prepare for some newsjacking. Who can forget last year's most epic form of newsjacking by Oreo when the lights went out in the stadium? PR News shares some insight on how brands can prepare for this - and be successful.
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ADVERTISING
Aerie's Not Photoshopping Models
It's no secret that many models appear retouched and photoshopped in certain advertisements and on magazine covers. Aerie, a sister brand of American Eagle, has launched its newest Aerie Real campaign to instead promote real models that haven't been photoshopped within their ads, with copy on the photos reading, "The girl in this photo has not been retouched. The real you is sexy." (AdWeek)
Personified Emojis Used In Ad
Emojis and emoticons are very popular and fun to use. Many apps, such as Whatsapp, have integrated these funny faces into their services for martphone users. Innocence en Danger, however, which is a French children's rights group, has used these yellow faces and brought them to life in a creepy new ad campaign that raises awareness about online sexual predators. What do you think about these real-life emojis? (Huffington Post)
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