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86TH ANNUAL ACADEMY AWARDS
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 #MyOscarPhoto
Will you be watching the Oscars this Sunday night? How would you like the chance to be walking the red carpet and chatting with some of your favorite celebs? Well you can, sort of. Starting today, fans who follow @TheAcademy and tweet a photo of themselves with the hashtag #MyOscarPhoto will be entered for the opportunity to have their photo appear on the red carpet. (WNY Papers)
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The Kid Oscars
The films nominated for an Oscar this year are all incredible in their own right, but what's even more incredible? Eight-year-old children reenacting scenes from these recognized movies. Kid Oscars features scenes from "Captain Philips" to "American Hustle" to "The Wolf of Wall Street." Check out these short renditions of these epic films and let us know if you think any are better than the original! (NY Daily News)
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ADVERTISING
"Milk Life"
 Everyone's heard of the slogan "Got Milk?" If you haven't, and have instead been living under a rock, this slogan became popular starting in 1995, when the ad campaign leveraged celebrities with a milk mustache to encourage strong bones and a healthier life. The campaign became an instant sensation but now, The Milk Processor Education Program has decided to move forward with a new slogan - "Milk Life." This new slogan is part of a new larger campaign starting next week. (AdAge)
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DHL Prank
You can categorize this prank as either very funny or very evil, but either way, it's genius. DHL delivery service decided to advertise their brand by using other carriers. How? The boxes were wrapped in thermo-active foil that hid the message when cooled and revealed the message as it was delivered. Carriers such as UPS delivered this huge DHL-branded packed, but DHL denies involvement in this prank. (AdWeek)
Featured Blog Post: Return on Reputation
Legal Sea Foods Turning a Tragedy into a Cause
A Legal Sea Foods manager from Long Island, NY experienced fatal carbon monoxide poisoning this past weekend while at working at the restaurant. Entering crisis communication mode, the restaurant took to Facebook expressing its condolences and also issued a press release about the unfortunate incident, clarifying that the manager's death was caused by a fault in a flue pipe in a water heater. The case is still under investigation, but CEO Roger Berkowitz and his team has kept communication lines open with the media when it comes to speaking about the tragedy. Carreen Winters weighs in on the lessons that can be learned for PR professionals in this instance on this week's Return on Reputation.
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BUSINESS
Target Loses Sales
Target is a popular destination for many Canadians who travel across the U.S. border for a shopping excursion. So when Target decided to cross the border and open up its stores in Canada, the corporation was met with surprising results. Target's sales in Canada have plummeted, largely due to the recent security breach, and as a result, it is anticipated the company will post an $800 to $900 million loss for its Canadian operations. (NY Times)
Chase Cuts Jobs
JPMorgan Chase is cutting 8,000 jobs across its consumer and community banking division in 2014, the corporation recently announced. This figure represents a projected 20% cut of total branch staff between 2011 and 2015. The good news? The bank will be adding about 3,000 jobs in other parts of the firm, so overall job cuts will only total 5,000. (CNN Money)
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