This Week's Content:
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HAPPY VALENTINE'S DAY
  
 
CRISIS COMMUNICATION
  
 
DIGITAL
  
 
FEATURED BLOG POST

 
                       
 
LEAD ARTICLE

Clever Branding at the Olympics
Brands are getting more and more creative when it comes to advertising during the Winter Olympics. This year, a big trend is sponsoring the "ad space" that appears on the bottom of snowboards. When snowboarders jump high or spin in the air, viewers get to see the brand names that appear on the bottom of the board, leading to viewers wanting to find out more information. These logo placements are seemingly effective, especially if the snowboarder wins gold, as seen in the case of Jamie Anderson and her board with GNU's logo. (NBC News)
 
 
 
HAPPY VALENTINE'S DAY
    
       
link7Valentine's Day Apps

Excited for Valentine's Day but still not sure what to do with your significant other? Or maybe you want to celebrate, but don't have anyone to celebrate with? Check out these Valentine's Day apps that can help you make a dinner reservation, infuse some spice into your relationship, or even help you find and mingle with some other singles in your area. (Mashable)

   
    
       
link7ST(LOVE)RY
The New York City retailer STORY, an untraditional retail outlet, is dealing with matters of the heart this Valentine's Day. Describing itself as having the "point of view of a magazine, changing like a gallery and selling things like a store," STORY's latest installation is called LOVE, and will feature works on display, in addition to various events led DIY experts, relationship writers, and more. (PSFK)
   
 
 
CRISIS COMMUNICATION

link4Sports Illustrated's 50th Issue

nullThe Sports Illustrated Swimsuit edition celebrated its 50th issue earlier this week, and social media is abuzz over this year's cover model - Barbie. Mattel and Sports Illustrated have joined forces to feature the iconic figure on the cover of the issue in her 1959 black and white bathing suit to promote being "unapologetic" about who you are. (NY Times)

 

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link5HP's New Security Policy

Hewlett-Packard Co. recently received negative feedback from users about the company's recent decision to stop providing certain software updates for their machines, potentially leaving consumers vulnerable to security issues. Users took to Twitter and Reddit to express their feelings, and since then, Hewlett-Packard has said that they will soon clarify this new policy. (Wall Street Journal)

 


Featured Blog Post: PRNewser

link15Most PRs Would Like To Have This Problem: 'Flappy Bird' Shut Down Because It Got Too Popular

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By now, if you haven't heard of "Flappy Bird," you're pretty much out of luck. The creator of the game, Dong Nguyen, shut it down due to the game's popularity, stating "I cannot take this anymore." Being too popular, though, is one problem most PR practitioners would like to have. So how can we apply the "Flappy Bird" phenomenon to PR? MediaBistro weighs in.

 


 


 

DIGITAL
 
link6Twitter's New Design 
Has your Twitter homepage looked a little different recently? A new Facebook-like design is popping up on Twitter screens across the country in an effort to enhance the user experience. The new design emphasizes photo sharing, and Twitter has mentioned they will continuously test several new designs over time. Will this design be the one they keep? (Time)

 

link9Gifteng

Even though it's still winter, spring cleaning season isn't too far off in the future. Have you ever considered giving away some of your new or unused items found during spring cleaning for free? Gifteng, a new service, encourages its users to be generous and give away quality items - free of charge - in the spirit of generosity. (Social Times) 

   

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